Introducing Acme Atlas

The launch
kit, reframed.

A single dashboard that turns rollout chaos into a calm, shippable plan. Built for operating teams that move fast and document slow.

Acme Corp · Available March 4, 2026 · v 1.0
A
A Acme Atlas
02 · The problem
Why teams are stuck

Launches don't fail at
release. They fail at the
handoff.

Operating teams stitch together six tools to ship one product moment. The seams cost weeks, the rework costs trust, and the post-mortem is the only artifact anyone remembers.

Time lost per launch
63h
Cross-team coordination, status updates, and document hunts consume nine working days per release for a typical mid-market team.
Source-of-truth shift
7
A single product launch lives across slides, docs, sheets, threads, tickets, calendars, and dashboards. Each one drifts a little further on every update.
Repeat rate
71%
Teams report repeating most of the same coordination work on the very next launch. The institutional memory does not compound.
A Acme Atlas
03 · The product
Introducing

Acme Atlas

One canvas for the people, the plan, and the proof. Atlas turns a launch into a living artifact that anyone on the team can read in a minute and act on in a day.

1
One canvas, every team. Marketing, product, support, and exec see the same source of truth without duplicating it.
2
Live status, no standups. Each milestone reports itself. Status pulls from the work, not a slide written the night before.
3
Reusable plays. Every launch becomes a template. The third launch ships in a third of the time.
4
Audit-ready by default. Every change is recorded. Post-mortems write themselves.
Atlas Workspace
Q1 2026 · Launch program · 14 active milestones
Beta cohort onboarded
Owner · Lin · Mar 1
Pricing page live
Owner · Diego · Mar 2
Sales enablement
Owner · Priya · Mar 3
Press embargo lift
Owner · Sam · Mar 4
On track · 12 of 14 Last updated 09:14
A Acme Atlas
04 · How it works
Four steps, one canvas

From kickoff to retro
without leaving Atlas.

Atlas captures the work as it happens. No status decks, no parallel trackers, no end-of-week sync to reconcile a hundred edits.

01

Frame the launch

Pick a template or start blank. Atlas pre-fills the spine, the milestones, and the owners from your last comparable launch.

02

Wire the teams

Connect Slack, Linear, Notion, Salesforce, and Gmail in a click. Atlas tracks work in the tools your team already uses.

03

Ship in public

Status auto-rolls from the work itself. A single shareable URL replaces the recurring 30-minute status meeting.

04

Compound the playbook

Every launch becomes a template. The team gets faster, the documents stay current, the institutional knowledge stops walking out the door.

A Acme Atlas
05 · See it in action
A look inside

The Atlas workspace, mid-launch.

Static screenshot · v 1.0
atlas.acme.example/programs/spring-2026
Programs
Winter 2025 wrap
Spring 2026 launch
Summer field tour
EMEA expansion
Views
Calendar
Owners
Risks
12 teammates · live
Spring 2026 launch · on track
12 / 14
Milestones on track
3
Open risks
4d
To public launch
Velocity by week
Feb 5 to Mar 4
Today
Press embargo lift
Owner · Sam · 09:00 ET
Pricing page review
Owner · Diego · 11:30
Sales enablement
Owner · Priya · 14:00
Beta NPS check
Owner · Lin · 16:00
docs
A Acme Atlas
06 · Who it serves
Built for operators

Two kinds of teams,
one canvas.

Primary · Heads of launch
The operating
lead at a Series B.
Owns 6 to 10 launches a year. Reports up to a CEO, sideways to product, marketing, and sales. Lives in three planning tools and answers status questions all day.
  • Runs cross-functional rollouts without a project manager
  • Needs a single artifact every stakeholder will actually open
  • Wants the post-mortem written from real data, not memory
Secondary · Founding teams
The founder
who is the PMM.
Two to twenty people. Every launch is the most important one. No budget for a launch tool, no patience for one that takes a week to set up.
  • Wants a starter playbook in the box
  • Templates that don't need a workshop to fill in
  • A free tier that survives the first three launches
A Acme Atlas
07 · Availability · pricing
Simple, public, predictable

Pick a tier. Ship today.

Atlas is generally available on March 4, 2026. Annual billing is shown. Monthly billing adds 20 percent. All tiers include unlimited launches and the full template library.

Starter
$0 / forever

For founding teams running their first few launches. No card required.

  • Up to 3 active launches
  • Slack and Linear integrations
  • 5 launch templates
  • Public share links
Most picked
Team
$24 / user / month

For operating teams shipping a launch a month. The fastest path off the spreadsheet tax.

  • Unlimited launches and owners
  • Full integration suite
  • Launch retro auto-generation
  • Templates and reusable plays
  • Priority email support
Enterprise
Custom

For teams of 200 plus. SSO, audit logs, named CSM, security review on day one.

  • SAML SSO and SCIM
  • Custom data residency
  • Dedicated CSM and SLA
  • Security and SOC 2 program
Generally available March 4, 2026. Founding-team discount of 50 percent on Team for any signup before launch day.
acme.example / atlas
A Acme Atlas
08 · Early customers
Used in the wild

Forty operating teams.
Three months of beta.

Northwind
FERMIONIC
Halcyon
PARALLAX/CO
Lumen Labs
We replaced four launch spreadsheets and a recurring 9am sync with one Atlas link. Our PMs got a week of focus time back per quarter.
Jordan Mehta
Head of growth · Northwind
The retro wrote itself. That alone paid for the seat. The fact that the next launch was already templated paid for the year.
Sasha Okafor
Director of operations · Halcyon
A Acme Atlas
09 · Roadmap
What ships next

Four quarters, four bets.

Q1 2026
General availability
Atlas v 1.0 with Slack, Linear, Notion, Gmail, and Salesforce integrations. Launch templates and the retro engine.
Shipping March 4
Q2 2026
Customer-led plays
A community library of templates contributed by operating teams. One-click adoption with attribution.
In design
Q3 2026
Atlas for sales
A second-surface workspace for revenue teams running quarterly campaigns. Pipeline-aware milestones.
Planning
Q4 2026
Atlas AI assist
A launch copilot that drafts the spine, the risks, and the announcement copy from the program brief.
Research
A Acme Atlas
10 · Why now
The moment, not the tool

Operating teams just
got expensive.

The cost of coordination is now the bottleneck.

Headcount budgets are flat. Launch cadences are up. The gap is closed today with meetings and weekend rework. Atlas closes it with software.

+38%
growth in product launches per company year over year, IDC, 2025
2.1x
increase in coordination meetings per launch since 2022, internal beta data, 40 teams
$96K
average loaded cost of the missing launch operations layer per mid-market team
Launches per company, 2020 to 2025
IDC Operating Teams Survey
12 6 0 2020 2021 2022 2023 2024 2025 14.2 / yr
Source · IDC, 2025 · n equals 412 mid-market companies
A Acme Atlas
11 · Team
The people behind Atlas

Operators who got tired
of being the glue.

RG
Rosa Greene
Co-founder · CEO
Led 30-plus launches across Atlassian and Figma. Built the launch ops practice at her last company from scratch.
Prev · Atlassian · Figma
MK
Mikael Kowalski
Co-founder · CTO
Founding engineer at two collaboration products with multi-million seat counts. Spent the pandemic shipping integrations.
Prev · Notion · Linear
PT
Priya Tan
Head of product
Twelve years in PMM and product. Wrote the launch playbook her last company still uses two years after she left.
Prev · Stripe · Twilio
DV
Diego Vargas
Head of design
Designed the canvas surface at two well-known productivity tools. Believes good defaults beat good documentation.
Prev · Airtable · Coda
A Acme Atlas
12 · Get started
Try Atlas today

Ship the next
launch in Atlas.

Start free, no card. Bring one launch in. Decide on the seat after you have shipped it.

Start free
URL · acme.example / atlas
Scan to open
Follow · @acmeatlas
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