Pitch Deck Template · Marketplace
airbnb

Book rooms with locals, rather than hotels.

A web platform where anyone can rent out their space — saving travelers money and earning hosts income in cities around the world.

StageSeed round
Raising$600K
Founded2008 · San Francisco
Contacthello@airbnb.com
airbnb
02 / 14
The problem

Price and personality are broken for the 630M people who book travel online each year.

Hotels are expensive.

Budget travelers, students, and event-goers get squeezed out of cities — especially during conferences when rates surge 3–5×.

Hotels feel impersonal.

Travelers want to experience a city like a local — real homes, neighborhoods, recommendations. Not a chain room near the airport.

Hosts can't monetize empty rooms.

Millions of homeowners have extra space they can't turn into income. Craigslist is a mess; there's no trusted marketplace built for it.

airbnb
03 / 14
Why now

Three shifts just made peer-to-peer space-sharing possible at scale.

The timing isn't a gut-feel. It's three independent market signals hitting at once.

CRAIGSLIST → TRUSTED

Peer-to-peer trust is normalized.

eBay proved strangers will transact online. Facebook made identity portable. Travelers are ready to trust a reviewed stranger's home.

RECESSION → RESOURCEFUL

Hosts need the income.

The 2008 downturn created millions of underwater homeowners and cash-strapped renters looking for revenue from assets they already own.

DESKTOP → MOBILE-READY

Discovery goes local.

Smartphone penetration plus public mapping APIs make it possible to search, book, and get directions to a stranger's home in under 60 seconds.

airbnb
04 / 14
Our solution

A global marketplace for space.

1
Save money.

Travelers book rooms at 30–80% below hotel rates in the same neighborhoods they actually want to stay in.

2
Make money.

Hosts turn a spare bedroom into $400–1,500/mo of passive income. Average host earns $7,200/year.

3
Share culture.

Every booking is a local connection. The product creates the social graph, not the other way around.

airbnb
05 / 14
How it works

Three steps. No calls, no contracts, no strangers you didn't approve.

01

List your space

Add photos, set a nightly price, choose house rules. Listing live in under 10 minutes.

02

Travelers book

Guests search by city, dates, and budget. See reviews, read the host's story, request to book with one tap.

03

Stay & review

Guest arrives. Host gets paid. Both leave reviews. The trust flywheel spins again.

Try it. Live product demo.

Search a city, pick a home, complete a booking. Client-side; no accounts required.

Interactive
Showing 6 stays in Paris
airbnb
07 / 14
Market size

An $85B online travel market. We target the $22B budget slice.

Bottom-up sizing from 630M annual online travel bookings.

$85BOnline Travel
$22BBudget Travel
$1.9BSOM · Yr 3
$85B · TAM — Online travel bookings

Global online travel agency spend in 2009, growing 18% YoY as offline travel moves online.

$22B · SAM — Budget travel

Budget-conscious segment: students, freelancers, families, event-driven travel. Underserved by hotels.

$1.9B · SOM — Year 3 addressable

15M bookings × $130 avg × 10% take-rate. Assumes 25 cities, 60K active listings, 4% conversion.

airbnb
08 / 14
How we make money

A 10% transaction fee on every booking. Hosts are incentivized. Guests pay nothing.

10%
Host transaction fee
Taken from the host side so the guest-facing price stays clean. Aligns us with volume, not margin tricks.

Example — 4 nights in Paris

Nightly rate × 4 nights$520
Cleaning fee$30
Subtotal$550
Airbnb take (10%)$55
Scales linearly with GMV. No CAC on the guest side once listings densify a market.
airbnb
09 / 14
Early traction

9 months in, zero paid marketing, 13× growth in bookings.

10,000+
Active listings
Up from 800 in Q1
80
Cities
20 countries
4,000
Bookings
Last 3 months
$630K
GMV processed
2009 run-rate
Monthly bookings · last 9 months
May90
Jun170
Jul240
Aug340
Sep480
Oct640
Nov810
Dec970
Jan1,180
airbnb
10 / 14
Competitive landscape

No one else owns the intersection. Trusted + transactional + local.

Transactional Informational Hotel inventory Unique local homes
Hotels.com
Expedia
Booking.com
Couchsurfing
Craigslist
VRBO
Airbnb
airbnb
11 / 14
Our moat

Every booking compounds the marketplace. The second-place player gets worse, not better, with scale.

More hosts

Hosts list spare rooms for income.

More selection

Greater inventory and price diversity in each city.

More guests

Better selection pulls more travelers per search.

More bookings

Guests convert at higher rates; hosts earn more.

airbnb
12 / 14
Our GTM

We don't spend on ads. We show up where travelers already are — and host them first.

Wedge · Events
Event-driven city launches

DNC 2008, SXSW, CES. We pre-load a city when hotels sell out. Guaranteed first-booking demand, organic PR halo.

Growth · Partnerships
Craigslist cross-posting

Hosts repost their Airbnb listing to Craigslist in one click. We get discovery; they get traffic. A distribution hack, not a growth loop.

Supply · Concierge
Free professional photography

We dispatch photographers to every host in our top-20 cities. Listings with pro photos convert 2.5× better. CAC $200, LTV $7K+.

Brand · Press
Story-first PR, not feature PR

We pitched the cereal-box funding story and host journeys, not the product. 120+ earned placements. Trust is manufactured, then earned.

airbnb
13 / 14
The team

Two designers who live the problem. One engineer who can ship it.

BC
Brian Chesky
CEO · Product
RISD-trained industrial designer. Hosted the first three guests on an air mattress. Obsessed with host experience.
JG
Joe Gebbia
CPO · Design
RISD co-founder. Designed the original listing flow and the brand identity. 10 years in consumer product design.
NB
Nathan Blecharczyk
CTO · Engineering
Harvard CS. Built 7 profitable web businesses in college. Ships the entire stack solo.

Founders live in the product. Chesky and Gebbia hosted for 11 months before writing a line of code.

airbnb
14 / 14
What we need

$600K to build the world's largest marketplace for space.

18 months of runway to hit $5M GMV, 50K listings, and unit economics that support a Series A at a $50M+ valuation.

Engineering hires (4)45%
Host acquisition & photography30%
Geographic expansion (25 cities)15%
Ops, legal & runway buffer10%
$600K
Seed round · Priced

$2.5M pre-money
24% equity · Standard seed SAFE terms available

Let's talk.
hello@airbnb.com